SuprAnalytics

SuprAnalytics vs Fathom

Looking for a Fathom alternative?

Compare Fathom and SuprAnalytics for website analytics, revenue attribution, visitor journeys, live chat, and pricing.

Fathom gives you simple, cookieless traffic analytics. SuprAnalytics connects your traffic to the payments it brings and to conversations with your visitors.

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14-day free trial · No card required · From $9/month

The overview of the live demo: visitors, revenue split into new and returning, conversion rate and revenue per visitor, with a daily chart of traffic and revenue and the referrers below. Made-up data.

Quick comparison

Traffic, campaigns, events and AI referrals are covered by both. The differences: payments, journeys and live chat on one side; no cookies, EU processing, sharing and imports on the other.

Feature comparison of SuprAnalytics and Fathom Analytics
CapabilitySuprAnalyticsFathom
Website traffic analyticsAvailablePages, countries, devices, realtimeAvailablePages, countries, devices; realtime in 5-minute intervals
Referrers and UTM campaignsAvailableChannels, referrers, UTM tagsAvailableReferrers, sources, UTM tags
AI referral trafficAvailableAn AI search channelAvailableAn AI source for 10 AI tools, applied to past data
Goals and eventsAvailableCustom goals and outbound link clicksAvailableCustom events with conversion rates
FunnelsAvailableA funnel step can be a paymentNot listed
Visitor journeysAvailableEach visitor's visits, pages, goals and paymentsNot availableAggregate reports; it doesn't identify individual visitors
Revenue trackingAvailableFrom your payment provider's webhooksAvailableCustom events with a value, sent by your site's code
Payment provider attributionAvailableStripe, Polar, Lemon Squeezy, Paddle, Dodo Payments, and an APINot listedShopify and WooCommerce guides send purchases as events
Subscription renewalsAvailableCredited to the customer's original visitNot listed
Built-in visitor live chatAvailableWidget and inboxNot listed
Dashboard sharingLimitedOne read-only public link per websiteAvailablePer-person links with a password and expiry
Multiple websitesAvailableUnlimited on every planDepends on plan50 to 350 included; packs of 50 more
CookiesLimitedA cookie by default; cookieless mode is opt-inAvailableNo cookies; a daily-salted hash
EU data processingNot availableNo EU hosting optionAvailableEU visitors processed in the EU; anonymized data stored in the US
APILimitedSends goals and payments in; stats through MCPAvailableReads reports and manages sites
Team accountsNot availableNot released yetNot availableIn progress, per its docs; share links instead
Import from other toolsNot availableAvailableFrom Google Analytics 4
Session recordings and heatmapsAvailableOff by default; 1,000 to 50,000 recorded sessions a month, by planNot listed
Self-hostingNot availableCloud onlyLimitedFathom Lite, an older open-source version, in maintenance
Pricing and data historyMonthly, by events, from $9; 2 years to 5 years of dataBy pageviews, from $15/month; data kept while you subscribe

Last verified: , from Fathom's own website and docs. “Not listed” means Fathom's pages don't describe it. Product details change: see usefathom.com and Fathom's pricing.

Pageviews tell you what happened. Revenue tells you what worked.

Fathom covers the first three, and can total a value your site sends with an event. SuprAnalytics takes the payment itself from your payment provider and ties it to the visitor who paid, so each source shows the revenue it brought.

  1. Step 1

    Visitors

    Who came, from where, on which device

  2. Step 2

    Traffic sources

    Google, a newsletter, ChatGPT, a campaign

  3. Step 3

    Conversions

    Sign-ups and other goals you define

  4. Step 4

    Payments

    From your payment provider's webhook

  5. Step 5

    Attributed revenue

    Each payment credited to a source

The referrer report of the live demo sorted by revenue: Google, direct visits, ChatGPT, a newsletter, LinkedIn and X, each with visitors, bounce rate, session duration, customers, conversion rate, revenue and revenue per visitor. Made-up data.
Scroll sideways for every column.

One website's referrers, sorted by the revenue each brought. Not every payment can be tied to a visitor; those still count in the total, without a source.

Revenue attribution, from your payment provider

Native webhooks for Stripe, Polar, Lemon Squeezy, Paddle and Dodo Payments, and a payments API for anything else.

  1. A visitor arrives from a source: a search, a referrer, a campaign or an AI assistant.
  2. SuprAnalytics records the visit, and its first-party cookie remembers the visitor.
  3. They reach a supported checkout, which carries their visitor id.
  4. The payment completes, and your provider's webhook reports it.
  5. SuprAnalytics matches it to the visitor when it can: by visitor id, a customer id it has seen, or an email.
  6. The revenue appears by channel, referrer, campaign, landing page and country.
  • First touch credits the visit that first brought the customer. Last touch, the default, credits the visit the payment happened in, so a direct return visit gets Direct credit. Each website picks one.
  • Renewals are credited to the customer's original visit. A full refund marks a payment refunded with every provider; partial refunds lower it with Polar, Paddle and Dodo Payments
  • A payment that can't be matched to a visitor still counts in your revenue, without a source

What it doesn't do: join visitors across devices on its own, skip direct visits to find an earlier source, import past payments, or report MRR, ARR or churn. Fathom's revenue is the value your site's code sends with an event, totalled per event and, through its API, per source; its pages list no payment-provider integration. How revenue attribution works

A customer's timeline on the live demo: found the website via reddit.com, came back directly a week later, signed up and paid $29 via Paddle. Made-up data.

Reddit first, a direct visit to pay: first touch credits Reddit, last touch credits Direct.

Understand what visitors did before converting.

Open any visitor and see their visits in order: where each one came from, and what happened next.

  • The source of each visit, with its referrer or UTM tags
  • Every page they viewed, and the goals and events they triggered
  • Their payments, and their chats with you
  • Their name and email, if they give them in chat or your app identifies them

A journey follows one browser: a phone and a laptop are two visitors, and naming them with identify doesn't merge their journeys. In cookieless mode a visitor is recognised for a day. Fathom doesn't identify individual visitors, by design; its reports are aggregates. About visitor journeys

A visitor's timeline on the live demo: found the website via google.com and signed up, came back three days later from a newsletter with UTM tags, started checkout and paid $79 via Polar. Made-up data.

Analytics tells you where visitors struggle. Live chat lets you help.

The chat bubble comes from the same script as your analytics, so each conversation opens beside the visit it belongs to.

  • A chat widget and one inbox for every website, on every plan
  • The visitor's source, the pages they read, their device and location beside each conversation
  • Messages sent automatically when a visitor opens a page you choose

Visitors stay anonymous unless they type a name or email, or your app identifies them; you still see their visit. Fathom's pages don't describe a visitor live chat; its Luna assistant answers Fathom customers' questions inside Fathom. More about live chat

A conversation in the Inbox of the live demo, with the visitor's source, location, device and the pages they viewed before asking. Made-up data.

Where Fathom may be the better choice

Fathom is a mature, privacy-first analytics product. If one of these matters most to you, it's probably the better fit.

  • No cookies, and no visitor profiles

    Fathom sets no cookies and counts visitors with a hash whose salt changes every day, and it never builds a profile of one person. SuprAnalytics sets a first-party cookie unless you turn cookieless mode on, and keeps per-visitor journeys.

  • EU visitors processed in the EU

    On every plan, Fathom processes EU visitors' traffic on EU servers, so their personal data stays in the EU; the anonymized analytics are stored in the US, and an optional script routes all traffic through the EU. SuprAnalytics offers no EU hosting option.

  • Sharing with clients

    Fathom gives each person their own share link, with an optional password and expiry, up to 100 per site, plus unlimited email reports. SuprAnalytics has one read-only public link per website, with no password.

  • A read API and a GA4 importer

    Fathom's API reads your reports and manages sites, and it imports history from Google Analytics 4. SuprAnalytics' API only accepts data (stats come through its MCP server), and it imports nothing.

  • History kept while you subscribe

    Fathom keeps your analytics for as long as you're a customer and offers yearly billing. SuprAnalytics keeps 2 years to 5 years of data, by plan, and bills monthly only.

  • Simple and established

    Fathom has run since 2018, has the same features on every plan, and documents 38 platforms, with a WordPress plugin and Search Console data.

Neither has team accounts today: Fathom's docs say user accounts are being built, and SuprAnalytics' team access isn't released. Both filter bots, show Google Search Console data and classify AI referrals.

Which product should you choose?

Two honest lists. Pick the one that reads like your situation.

Choose SuprAnalytics if

  • You want to know which sources bring paying customers, not only visits and conversions.
  • You take payments through Stripe, Polar, Lemon Squeezy, Paddle or Dodo Payments.
  • You want to follow a visitor from their first visit to their payment.
  • You want to chat with visitors, with their visit beside the conversation.
  • You run many websites and want them all on one plan, from $9 a month, with a trial that needs no card.

Choose Fathom if

  • You want no cookies and no per-visitor data, by default.
  • You need EU visitors' data processed in the EU.
  • You share dashboards with clients and want a password-protected link for each.
  • You want to import Google Analytics 4 history, or read your stats through an API.
  • You want your history kept as long as you subscribe, or to pay yearly.
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How does the pricing compare?

Both price by monthly usage and give every plan the same features. The prices below are both billed monthly; Fathom also bills yearly, SuprAnalytics doesn't.

SuprAnalytics

  • 6 monthly plans, from $9 for 100,000 events to $149 for 5 million
  • Every feature and unlimited websites on every plan
  • Counts pageviews, custom goals and outbound link clicks; never chat messages or payments
  • 2 years to 5 years of data history, by plan
  • Past the allowance, recording continues to 20% over, then pauses; no overage charges
  • 14-day free trial, no card. Monthly billing only. No self-hosted version

All SuprAnalytics plans

Fathom

  • 10 monthly plans, from $15 for 100,000 pageviews to $470 for 25 million; custom above
  • Yearly billing costs ten times the monthly price, two months free
  • Every feature on every plan; custom events count toward the pageviews
  • At least 50 websites, up to 350 on bigger plans; packs of 50 more for $10/month
  • Data kept for as long as you subscribe
  • No overage charges; if you stay well over, dashboard access can pause while collection continues
  • 7-day free trial, card required. Its pricing page says there's no free plan

Fathom's pricing

Last verified: . Month to month, the entry plans are $9 and $15. The allowances aren't identical: both count custom events, SuprAnalytics also counts outbound link clicks, and Fathom's plans are sized in pageviews.

Switching from Fathom

There's no automatic migration. Here is what moving involves.

  1. Keep Fathom running for now

    Your history stays in Fathom: SuprAnalytics can't import it, and starts recording the day you install it. Fathom can export your data as CSV if you want your own copy. Run both side by side through the trial.

  2. Add the SuprAnalytics script

    One tag in the <head>, or the guide for your platform. Need no cookies? Turn on cookieless mode.

  3. Check that data arrives

    Open your website and watch the visit appear in the realtime view.

  4. Re-create your events as goals

    A fathom.trackEvent("signup") becomes supr("signup"), or an HTML attribute. Then set up your goals and funnels.

  5. Connect your payment provider

    So revenue comes from the payment itself, not an event value. How to connect one

  6. Pick first or last touch

    Per website, in its revenue settings. Last touch is the default. Which to choose

  7. Compare for a few weeks

    Expect the numbers to differ a little: the two count visitors differently (a cookie, or Fathom's daily hash) and filter bots differently. Compare trends, not exact counts.

Questions, answered.

What is the difference between Fathom and SuprAnalytics?

Both are website analytics with referrers, UTM campaigns, events and AI referral tracking. Fathom is cookieless, keeps its reports aggregate, processes EU visitors in the EU, and adds per-person share links, a read API and a GA4 importer. SuprAnalytics adds revenue attribution from five payment providers, funnels, visitor journeys and a built-in live chat.

Is SuprAnalytics a Fathom alternative?

Yes, if you want your analytics to show which sources bring paying customers, or to chat with your visitors. If what you value most is no cookies, aggregate-only data and EU processing, Fathom may suit you better.

Does Fathom support revenue tracking?

Yes. Fathom's events can carry a value, in the currency you choose, which your site's code sends when a purchase happens. You can see an event's total value, and its API can group it by source or campaign. Its pages don't describe importing payments from a payment provider or attributing them to individual visitors.

Can SuprAnalytics attribute Stripe payments to traffic sources?

Yes. Connect Stripe's webhook and pass the visitor id through checkout, and each payment is credited to a source by first or last touch. Payments without a visitor id are matched by customer id or email when possible; otherwise they count in your revenue without a source.

Does SuprAnalytics include live chat?

Yes. A chat widget and inbox are part of every plan and come from the same script as the analytics. Each conversation shows the visitor's source, pages, device and location. Visitors stay anonymous unless they share their details or your app identifies them.

Can I track multiple websites?

Yes, with both. Every SuprAnalytics plan includes unlimited websites, sharing one monthly event allowance. Fathom includes at least 50 websites, up to 350 on bigger plans, with packs of 50 more for $10 a month.

Does SuprAnalytics support cookieless tracking?

Yes, as an option: turn on cookieless mode and no cookie is set, with visitors recognised within a day. By default SuprAnalytics sets a first-party cookie. Fathom sets no cookies. Whether you need a consent banner depends on your setup and jurisdiction; this isn't legal advice.

Can I import my historical Fathom data?

No. SuprAnalytics doesn't import data from Fathom or any other tool, so your history stays in Fathom and SuprAnalytics starts recording when you install it. Fathom can export your data as CSV for your own records.

Which product is better for SaaS founders?

It depends on the question you're asking. If it's which channels bring paying customers, or you want to talk to trial users on your site, SuprAnalytics answers it directly. If you want simple, cookieless traffic numbers with as little personal data as possible, Fathom is the stronger fit.

How does SuprAnalytics pricing compare with Fathom?

SuprAnalytics starts at $9 a month for 100,000 events, billed monthly, with a 14-day trial and no card. Fathom starts at $15 a month for 100,000 pageviews billed monthly, or ten times that billed yearly, with a 7-day trial that needs a card. Neither has a free plan.

Fathom sources, read on : Homepage · Pricing · Trials · Sites · Revenue events · Sources and AI · Cookies · EU isolation · Shared dashboards · GA importer · API · Agencies

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Understand your visitors. See what brings revenue.

Your analytics, the payments they lead to, and a chat with the people behind them, from one script.

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