SuprAnalytics

Traffic analysis

See where your traffic comes from and what it does.

Visitors, sources, pages, locations and devices on one dashboard, with every row a filter and the revenue each source brings.

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The dashboard of a fictional website, Launchpad, on a phone: its visitors, revenue, conversion rate, revenue per visitor, bounce rate and session time for the last 30 days with the change against the 30 days before, above the Traffic chart. Made-up data.
Visitors and revenue
The people who started a visit in the period, and what they paid, once a payment provider is connected.
Conversion rate and revenue per visitor
New paying customers divided by visitors, and revenue divided by visitors.
Bounce rate and session time
Single-page visits with no goal completed, and the average time from a visit's first hit to its last.
Online
The people seen in the last 5 minutes. Click it to open the real-time view.

What is website traffic analysis?

Traffic analysis answers three questions about the people who visit your website: where they came from, what they looked at, and whether they did what you hoped. The answers are only as good as the definitions behind them, so here are ours.

How SuprAnalytics counts your traffic

  • A visitor is one browser, counted once in a period however many visits it makes.
  • A visit ends after 30 minutes without activity; coming back later starts a new one.
  • A bounce is a visit with one pageview and no goal completed.
  • Session time runs from a visit's first hit to its last. While a tab is visible and in use, the script checks in every 30 seconds, so a long read counts.
  • Nothing is sampled: every report is counted from the visits and events recorded.
  • Known bots, and hits that don't come from a browser, are dropped before they're recorded.

Every definition is in the documentation. How the metrics are calculated

See which channels and websites send visitors.

The Sources card groups every visit into a channel, then lets you go down to the website, campaign or keyword behind it.

Organic searchDirectOrganic socialEmailAI searchPaid adsReferral

  • Channel: the share and visitors of each, with its biggest sources
  • Referrer: each website or tagged source, with Direct/None for visits with neither
  • Campaign: the ref and utm_ tags each visit arrived with
  • Keyword: the utm_term on your ad links

A visit’s source is its tag (utm_source, ref, via or source) when it has one, and the website that linked to it otherwise. utm_medium and ad click IDs such as gclid mark paid and email traffic. Tags are read from the first page of a visit. About UTM trackingAbout AI traffic

The Sources card of a fictional website, Launchpad, on its Channel tab for the last 30 days: Organic search 32% (4,813 visitors), Direct 28%, Organic social 23%, Email 8%, AI search 4%, Paid ads 3% and Referral 2%, each with the logos of its biggest sources. Made-up data.

See which pages bring people in.

The Pages card shows what people read and where their visits start, with the conversion rate of each page beside its visitors.

  • Page: every page viewed in the period
  • Entry page: the page each visit started on
  • Hostname: each domain and subdomain you track
  • Exit link: the links to other websites people clicked

The Pages report goes further: every page with its views, sessions, bounce rate, time on page, revenue, and what’s trending against the period before. Exit link is clicks on outbound links, not the last page of a visit; exit pages are available as a filter.

The Pages card of a fictional website, Launchpad, on its Entry page tab for the last 30 days: the home page with 6.6k visitors, /pricing 1.8k, /app 896, /templates 834 and six blog posts, each with its conversion rate. Made-up data.

See where visitors are and what they use.

Two more cards break your traffic down by place and by device. Like every row on the dashboard, a country or a browser is one click from a filter.

The Locations card of a fictional website, Launchpad, on its Map tab: a world map with the United States shaded darkest, then India, the United Kingdom, Germany, Canada, Australia, Brazil and other countries lighter. Made-up data.

Locations

A map shaded by visitors, then countries, regions and cities. The location is looked up when a visit arrives; IP addresses are used for the lookup and never stored.

The Devices card of a fictional website, Launchpad, on its Device tab: desktop 8.4k visitors, mobile 3.9k and tablet 395, each with its conversion rate. Made-up data.

Devices

Browsers, operating systems, devices (desktop, mobile or tablet) and new against returning visitors.

See how your traffic changes over time.

The Traffic chart draws visitors as a line and revenue as bars, and splits both into new and returning beside it.

The period before
Every figure shows its change against the period just before, of the same length. Turn on Compare to see the previous figures and a dashed line for its visitors.
Any interval
Hourly, daily, weekly or monthly, and per minute for the last 30 minutes.
One metric at a time
Switch the chart from visitors and revenue to conversion rate, revenue per visitor, bounce rate or session time.
Any period
Today, yesterday, the last 24 hours, 7 or 30 days, 3, 6 or 12 months, week, month or year to date, all time, or dates you pick.
Your timezone
Days and hours follow your website's timezone, and weeks start on Monday.
What happened when
Pin a note on the chart at a launch or a campaign, and see it next to the traffic it moved.

The period you’re in, unfinished, is drawn dotted so a half-day doesn’t read as a drop. Notes on the chart

Filter every report down to one segment.

Click a channel, a page, a country or any other row, and the whole dashboard narrows to it: the figures, the chart and every card.

The dashboard of a fictional website, Launchpad, filtered to Channel is Organic Search, with Save as segment beside the filter: 4,813 visitors, $15,517 revenue, a 1.06% conversion rate and a 47% bounce rate for the last 30 days, with the change against the 30 days before, above the Traffic chart for those visitors. Made-up data.
  • Channel, source, referrer, campaign, UTM source, medium, campaign and content, and keyword
  • Page, entry page, exit page and hostname, with * as a wildcard in pages
  • Country, region, city, browser, OS, device and new or returning
  • Visitors who completed a goal
  • Is, is not, contains or doesn't contain
  • Up to 10 filters at once, all applied together
  • Filters stay in the address, so a filtered view can be bookmarked or sent to your team
  • Save a set of filters as a segment and apply it in one click

A page or goal filter keeps the visitor’s other visits, so a purchase made on a later visit still counts. How filters work

See which traffic turns into customers.

Connect Stripe, Polar, Paddle, Lemon Squeezy or Dodo Payments, and every source, page, country and device can say what its visitors paid, not only how many came.

Conversion rate on every row
Each source, page, country and device shows the share of its visitors who became paying customers.
Sort by revenue
Rank referrers, campaigns, pages, countries or devices by the revenue their visitors brought instead of their number.
The details
Open a card's details for up to 200 rows with visitors, bounce, duration, customers, revenue and revenue per visitor.

Not selling online? Make a goal such as a sign-up your #1 KPI, and it takes revenue’s place in the figures and the rows. About revenue attributionAbout goal tracking

Practical ways to use traffic analysis.

  • After a launch

    See which post, newsletter or community sent the most visitors, and which of them signed up.

  • Content and SEO

    Filter to Organic search and read the Entry page tab: the posts that bring people in from search.

  • Paid campaigns

    Compare campaigns and keywords by revenue per visitor, not only by clicks.

  • Going international

    Find the countries that convert best before you translate a page or price in a new currency.

Share a read-only dashboard by link, or ask an AI assistant about your traffic through MCP. About public dashboardsConnect an AI assistant

Know what the numbers can't tell you.

The dashboard reports what the script recorded, counted the same way everywhere. Some things it doesn’t do.

  • Visitors who block the script, and known bots, aren't counted
  • A visitor is one browser: a phone and a laptop are two visitors
  • In cookieless mode a visitor is recognised for a day
  • Campaign tags are read from the first page of a visit
  • Exit link is outbound clicks; exit pages are a filter, not a report
  • No reports by screen size or language
  • Heatmaps and session recordings are off until you turn them on
  • No export to a file; the figures and chart can be copied as an image
  • Comparison is with the period just before; there's no year-over-year view
  • Pageviews, goals and outbound clicks count toward your plan's events
  • Your traffic stays for your plan's history: 2 years to 5 years

Need one of these? Read where another tool fits better. When not to use SuprAnalytics

Questions, answered.

What is website traffic analysis?

It's working out where your visitors come from, which pages they read, where they are, what they use, and whether they sign up or buy. A traffic dashboard puts those answers in one place so you can see what changed and why.

How does SuprAnalytics count visitors and visits?

A visitor is one browser, counted once in a period. A visit ends after 30 minutes without activity. Known bots are dropped, and nothing is sampled: the reports are counted from every visit recorded.

How is bounce rate calculated?

A visit bounces when it has one pageview and no goal completed. Bounce rate is the share of visits that bounced, so a reader who signs up on the page they landed on doesn't count as a bounce.

Can I see which sources send the most traffic?

Yes. The Sources card ranks channels, referring websites, campaigns and keywords by visitors, and you can sort referrers, campaigns and keywords by revenue instead. AI assistants such as ChatGPT have a channel of their own.

Can I compare traffic with a previous period?

Yes. Every figure shows its change against the period just before, of the same length, and Compare adds the previous figures and a dashed line for its visitors on the chart. There's no year-over-year comparison.

Can I filter traffic by page, country or campaign?

Yes. Click any row to filter the whole dashboard, or add filters by channel, source, UTM tag, page, entry or exit page, location, device, goal or new and returning visitors, up to 10 at once. Save a set as a segment to use it again.

Is the data sampled?

No. Every figure and breakdown is counted from the visits and events your website recorded, whatever the period.

Can I export my traffic data?

Not as a file. You can copy the figures and chart as an image, share a read-only dashboard by link, or read your numbers from an AI assistant through MCP.

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Understand your traffic, down to the visitor.

See which sources, pages and countries bring visitors who stay, sign up and pay.

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