SuprAnalytics

Honest limits

When NOT to Use SuprAnalytics

We built SuprAnalytics to make website analytics, revenue attribution and live chat simpler. But it's not the right tool for every business. Here's where we'd recommend something else.

Written by the SuprAnalytics team. Last reviewed . What we say about other tools comes from their own sites and documentation.

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The short answer

SuprAnalytics probably isn't the right choice if:

  1. You need advanced product analytics
  2. You need full subscription analytics
  3. You need self-hosting or open source
  4. You need built-in experimentation
  5. You need perfect cross-device attribution
  6. You need cookieless tracking by default
  7. You need advanced attribution models

It's a good fit when your questions are where visitors come from, what they do on your website, and which sources bring paying customers. What it's built for

When SuprAnalytics isn't the right choice

You need advanced product analytics

Product teams ask questions about behaviour inside the app: which features get adopted, whether users come back in week four, how cohorts that signed up in different months differ, and what a segment of power users does differently. That takes retention reports, behavioural cohorts and open-ended event exploration.

What SuprAnalytics does

SuprAnalytics has custom goals, funnels of up to eight steps, visitor journeys, and saved segments, which are named sets of dashboard filters. It has no retention or cohort reports, no feature-adoption reports and no free-form event exploration. Goals and funnels tell you whether people converted, not how they use your product over time.

Consider instead

  • PostHog: retention insights, cohorts and event analysis, with 1M free events a month.
  • Mixpanel: retention reports and cohorts defined by sequences of events; free up to 1M events a month.
  • Amplitude: retention, funnels and behavioural cohorts (cohorts on paid plans); a free plan of 2M events a month.

Side by side with SuprAnalytics: vs PostHog · vs Mixpanel

You need full subscription analytics

Finance and growth reporting for a subscription business means MRR and ARR over time, logo and revenue churn, expansion and contraction, net and gross revenue retention, and cohorts of subscribers by start month.

What SuprAnalytics does

SuprAnalytics records the payments your provider sends, including renewals and refunds, credits them to traffic sources, and reports lifetime value by where customers first came from. It doesn't calculate MRR, ARR, churn, net or gross revenue retention, expansion, subscription cohorts or cancellation reasons. It answers “which channel brought these customers?”, not “how healthy is our recurring revenue?” What it does with subscription payments

Consider instead

  • Baremetrics: MRR, ARR, churn, LTV, net revenue retention and cohorts from Stripe, Braintree, Chargebee, Recurly and app stores; free up to $180K ARR.
  • ChartMogul: MRR, ARR, churn, net and gross revenue retention and cohorts, with connectors that include Stripe and Paddle; free up to $10K MRR.

You need self-hosted or open-source analytics

Some organisations must run analytics on their own infrastructure: an internal policy, a requirement to keep data in a particular place, or a wish to audit and change the code.

What SuprAnalytics does

SuprAnalytics is a hosted service only. It isn't open source, there is no self-hosted edition, and you can't choose the region your data is stored in; there's no EU-hosting option. If any of those is a requirement, it isn't the right tool. Bear in mind that running analytics yourself moves the security, updates and compliance work to your team; it doesn't make you compliant by itself.

Consider instead

  • Matomo On-Premise: a full analytics suite, free to self-host under GPL-3.0; heatmaps and some reports are paid plugins, and it sets cookies unless you turn them off.
  • Umami: simple, cookieless analytics under the MIT licence, installable with Docker.
  • Plausible Community Edition: Plausible's AGPL release, without its funnels, user journeys or revenue goals.

Side by side with SuprAnalytics: vs Matomo · vs Umami

You need A/B testing or feature flags

Experimentation means splitting traffic between variants, rolling a feature out to a share of users, and analysing whether the difference is real.

What SuprAnalytics does

SuprAnalytics has no A/B testing, feature flags, controlled rollouts or experiment analysis. Funnels and goals can show that conversion changed after you shipped something; they can't assign visitors to variants or tell you whether a difference is significant.

Consider instead

  • PostHog: feature flags and experiments in one product, with 1M free flag requests a month.
  • Mixpanel: Experiments and Feature Flags on every plan, including Free.
  • Amplitude: unlimited feature flags; A/B tests with results on its Growth plan.

You need perfect cross-device attribution

No analytics tool attributes every payment perfectly. Attribution breaks when a visitor switches devices, blocks cookies or scripts, clears their browser, arrives from an app or link that sends no referrer, or pays in a way the tool can't connect to a visit.

What SuprAnalytics does

In SuprAnalytics a visitor is one browser: someone who finds you on their phone and pays on their laptop is two visitors, and identifying them adds a name and email without merging the two. A payment is matched by the visitor id passed with the checkout, then a customer id seen before, then an email; a payment that can't be matched still counts in your total revenue, without a source. A visit with no referrer or tag counts as Direct.

Consider instead

  • Google Analytics 4: User-ID can link a signed-in user's devices when your site sends its own login id; it narrows the gap, it doesn't close it.

You need cookieless tracking by default

Some teams want analytics that set no cookies without anyone having to configure it.

What SuprAnalytics does

SuprAnalytics sets a first-party cookie that identifies the visitor for a year. Cookieless mode is an option you turn on in the snippet: no cookies, and a visitor recognised for one day only. That costs you returning visitors and first-touch credit across days. It's a setting, not a privacy certification; whether you need consent depends on your setup and where your visitors are, and this isn't legal advice.

Consider instead

  • Plausible: no cookies or persistent identifiers, by design.
  • Fathom: no cookies or similar technologies in its analytics; hosted only.
  • Umami: a tracker that doesn't use cookies, hosted or self-hosted.

Side by side with SuprAnalytics: vs Plausible · vs Fathom

You need advanced attribution or ad reporting

Marketing teams running several paid channels often want multi-touch models (linear, time decay, position based), last non-direct touch, and ad spend imported to report ROAS and acquisition cost.

What SuprAnalytics does

SuprAnalytics offers first touch or last touch, chosen per website. Last touch is the default, so a customer who comes back directly to pay credits Direct; switching to first touch re-credits your history at once. There are no multi-touch or last-non-direct models, and no ad-platform connections, ad spend, ROAS or CAC.

Consider instead

  • Google Analytics 4: data-driven and last-non-direct attribution, and a native Google Ads link.
  • Matomo: six models, including linear, time decay, position based and last non-direct, with its Multi Attribution feature.
  • Mixpanel: nine models, including linear and time decay, on its paid plans.

Side by side with SuprAnalytics: vs Google Analytics

Other limits worth knowing

  • One sign-in per account. Team access with roles isn't released yet; you can share a public dashboard instead.
  • No data export or import. There's no CSV export and no API for reading stats; a read-only MCP server lets AI assistants query them. History from Google Analytics or other tools can't be imported.
  • No AI in the chat. The live chat is your team replying; messages sent automatically when a visitor opens a page are ones you write.
  • Paid only, billed monthly. Plans start at $9 a month, after a 14-day free trial with no card. There's no free plan and no annual billing. Pricing

What SuprAnalytics is built for

If your main questions are where visitors come from, what they do on your website, and which sources generate paying customers, SuprAnalytics may be a good fit.

  • Website traffic: visitors, pages, channels, referrers, campaigns from UTM tags, an AI search channel, and realtime.
  • Conversions: goals, funnels that can end in a payment, and visitor journeys.
  • Revenue attribution: payments from Stripe, Polar, Lemon Squeezy, Paddle and Dodo Payments, credited to the channels, campaigns and pages behind them. How it works
  • Live chat: a chat widget and inbox, with each visitor's source, pages and payments beside the conversation. About live chat
  • Several websites: unlimited websites on every plan, and one view across all of them. All your websites

Who should use SuprAnalytics?

Indie hackers and bootstrapped founders
If you sell through Stripe, Polar, Lemon Squeezy, Paddle or Dodo Payments, you can see which posts, launches and channels bring customers, not just visits.
Small SaaS teams
Traffic, sign-up goals and paid conversions sit in one place, and you can talk to visitors while they're on the pricing page.
Developers launching products
One script and a payment webhook, instead of an event plan to design and maintain.
Founders connecting acquisition to revenue
First- or last-touch revenue by channel, campaign and landing page, and lifetime value by the source that found each customer.
Businesses running several websites
Unlimited websites on every plan, one view across them, and one inbox.

Which alternative should you choose?

Match the tool to the requirement. Where SuprAnalytics covers part of a need, the last column says which part.

Requirements SuprAnalytics doesn't meet, the tools that fit them better, and how far SuprAnalytics covers each
Your requirementBetter-fit toolsWhySuprAnalytics fit
Advanced product analyticsPostHog, Mixpanel, AmplitudeRetention, cohorts and event explorationNot built: goals, funnels and journeys only
Subscription finance metricsBaremetrics, ChartMogulMRR, churn and retention from billing dataPartial: payments, renewals and lifetime value by source; no MRR or churn
Self-hosting or open sourceMatomo, Umami, Plausible Community EditionRuns on your own serversNot available: hosted only
ExperimentationPostHog, Mixpanel, AmplitudeFeature flags and A/B testsNot built
Cookieless by defaultPlausible, Fathom, UmamiNo cookies without configurationOptional: cookieless mode, recognising a visitor for a day
Multi-touch attribution and ad spendGoogle Analytics 4, Matomo, MixpanelMore models; Google Ads in GA4Partial: first or last touch, no ad spend
Simple traffic analytics onlyPlausible, Fathom, UmamiSimpler, and cookieless by defaultCovered, though you'd pay for revenue and chat you may not use
Revenue attribution from payment providersSuprAnalytics (or DataFast)Payments tied to the visits and sources behind themBuilt for this
Scroll the table sideways for every column. Other tools' capabilities were read on their own sites and documentation on ; plans and features change, so check before you choose.

Can SuprAnalytics work alongside other tools?

Yes, and often that's the better answer than replacing one tool with another. Common pairings:

  • With product analytics (PostHog, Mixpanel, Amplitude): SuprAnalytics for acquisition and revenue by source, the product tool for what users do after they sign in.
  • With subscription metrics (Baremetrics, ChartMogul): SuprAnalytics for which channels bring customers, the billing tool for MRR, churn and retention.

Each extra tool has a cost. Every script adds weight to your pages; each tool's numbers will differ a little from the others'; consent and privacy obligations apply to the whole stack, not one tool at a time; and data doesn't flow between tools unless you connect them yourself. SuprAnalytics has no built-in integrations with the tools above.

Questions, answered.

Is SuprAnalytics a replacement for Google Analytics 4?

For website traffic, sources, goals, funnels and revenue from supported payment providers, it can be. It doesn't replace GA4's explorations, product-level ecommerce reports, data-driven attribution, Google Ads integration, BigQuery export or cross-device User-ID. Some teams run both.

Does SuprAnalytics support product analytics?

Only the website side of it: custom goals, funnels, visitor journeys and saved filter segments. It has no retention or cohort reports, feature-adoption reports or open-ended event exploration. PostHog, Mixpanel and Amplitude are built for that.

Can SuprAnalytics calculate MRR and churn?

No. It records payments, renewals and refunds from your payment provider and reports lifetime value by first source, but it doesn't calculate MRR, ARR, churn or revenue retention. Baremetrics and ChartMogul do.

Can I self-host SuprAnalytics?

No. It's a hosted service only, with no self-hosted edition and no choice of data region. Matomo, Umami and Plausible Community Edition can be self-hosted.

Is SuprAnalytics open source?

No. Its code isn't published. Matomo (GPL-3.0), Umami (MIT) and Plausible Community Edition (AGPL-3.0) are open source.

Does SuprAnalytics support cookieless tracking?

Yes, as an option you turn on. By default it sets a first-party cookie that lasts a year; in cookieless mode it sets none and recognises a visitor for one day, so returning visitors and first-touch credit across days are lost. Whether you need consent depends on your setup and jurisdiction.

Can SuprAnalytics attribute every payment to a traffic source?

No, and no tool can. A payment is credited to a source when it can be matched to a visitor: by the visitor id at checkout, a customer id seen before, or an email. Payments that can't be matched count in total revenue without a source, and a customer who switches devices is two visitors.

More comparisons

All comparisons

Still sounds like what you need?

If you're looking for straightforward website analytics, conversion tracking, revenue attribution and live chat, SuprAnalytics may be a good fit.

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14-day free trial · No card required · From $9/monthSee pricing