SuprAnalytics

Filters and comparison

Filter everything in a click, and see what changed.

Click a source, a page, a country or a device and the whole dashboard narrows to those visits. Turn on Compare to see the period before under every figure and on the chart.

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A demo website's dashboard filtered to Channel is Organic Search, with Save as segment beside the filter, then the KPIs, the traffic chart and the new and returning split for that channel. Made-up data.

Click to filter.

Any row on the dashboard is a filter: the KPIs, the chart and every other panel follow. Filters sit in the control row; remove one with its ×, or click Clear all.

21 dimensions
Channel, source, referrer, campaign and UTM tags, country, region, city, browser, OS, device, entry page, exit page, hostname, page, goal and visitor type.
Four operators
is, is not, contains and doesn't contain, so Page contains /blog covers every post.
Up to 10 at once
A visit has to match all of them. A second filter on the same dimension replaces the first, except Page and Goal.
Values you've seen
The filter form lists the values your website has had in the last 90 days, most visits first. Type to narrow; countries match by name or code.

Filters that select people.

Page and Goal filters select visitors, not visits: "people who visited /pricing" or "people who signed up". Their later purchases still count, so revenue stays with the filter. Visitor type picks new or returning visitors. Keep a combination you use often as a saved segment.

Compare with the period before.

Each KPI always shows its change against the previous period of the same length. Turn on Compare to also see the previous figure under each KPI, and the previous period's visitors as a dashed line on the chart.

  • Pick a period, or a custom range on the two-month calendar; ‹ and › step to the previous and next one
  • Keyboard shortcuts: N now, T today, Y yesterday, D last 24 hours, W last 7 days, 3 last 30 days
  • Change the chart's interval: hourly up to 31 days, daily, weekly or monthly
  • Pin the periods you use most to the top of the date menu
  • Click Conversion rate, Revenue/visitor, Bounce rate or Session time to chart that metric instead
  • The dates and filters are in the page's address and carry over to the Pages and Goals reports

Set it up.

  1. Click a row

    Any source, page, country or device on the dashboard.

  2. Add more

    Open Filter, pick a dimension and an operator, then choose a value or type your own.

  3. Turn on Compare

    It's next to the dates, and shows which period it compares with.

How it works, in detail.

The docs page “Filter your data” goes through it step by step.

How it works

Limits worth knowing

  • At most 10 filters at once, and a visit has to match all of them
  • Compare is always with the previous period of the same length, not a period you pick
  • The Search Console page takes the dates but not the filters

Questions, answered.

How do I filter my analytics to one traffic source?

Click the source in the Sources panel. The KPIs, the chart and every other panel then count only visits from it.

Can I combine filters?

Yes, up to 10. A visit has to match all of them, such as Country is Germany and Device is mobile.

What does Compare compare with?

The previous period of the same length: the 30 days before the last 30 days, for example. The previous figure shows under each KPI and the previous visitors as a dashed line on the chart.

Why does revenue still show after I filter by a page?

Page and Goal filters select visitors, so a purchase they made on a later visit still counts. Every other filter applies to the visit itself.

Can I save a set of filters?

Yes. Click Save as segment next to the filters and name it; it's then at the top of the Filter menu. See saved segments.

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