Page analytics

Know which pages bring people in and which ones sell.

The dashboard's Pages panel ranks your pages, entry pages, outbound links and hostnames. The Pages report lists every page viewed in the period with its views, sessions, bounce rate, time on page and revenue.

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The Pages panel of a demo website on its Entry page tab, listing the home page, /pricing and blog posts by visitors, with the Hostname, Page and Exit link tabs beside it. Made-up data.

Four tabs on the dashboard.

Page
The pages people viewed, by visitors. Its details add pageviews, customers, conversion rate and revenue.
Entry page
Where visits start: the first page of each session, with bounce rate and visit duration in its details.
Exit link
Clicks on links to other websites, with how many visitors clicked and how many clicks. The script records them on its own.
Hostname
Every hostname sending data, such as example.com and app.example.com. Pick one from the menu to narrow the Page and Entry page tabs to it.

Which pages convert, not just which are busy.

Each row's bar and percentage show its share of the visitors, or of the revenue when sorted by it, scaled so the biggest row is full. Hover a row for how well it converts: the share of its visitors who paid, or completed your #1 KPI goal.

  • Sort a tab by visitors or by revenue
  • A page's revenue counts the payments of visitors who viewed it before paying
  • Hover a row for its share of visitors and revenue; click it to filter the whole dashboard
  • Details opens up to 200 rows, searchable, with sortable columns

The Pages report.

Pages in the website's sidebar is a table of every page viewed in the period, loaded as you scroll, with the dashboard's dates and filters.

Trending
A line of each page's views over the period, green when the second half beats the first. The table opens sorted by views gained since the previous period.
Views and sessions
Pageviews with their share of all of them, and sessions with the change from the previous period.
Bounce and duration
Bounce rate of the sessions that started on the page, and the average time spent on it.
Revenue
Payments from visitors who viewed the page before paying.

Show pages by path, or by URL to tell the same path apart on different hostnames. The totals at the top give pages, pageviews, sessions, average bounce and average duration.

How it works, in detail.

The docs page “How metrics are counted” goes through it step by step.

How it works

Limits worth knowing

  • Exit page is a filter, not a tab; the Exit link tab lists clicks on outbound links
  • Time on a page counts up to the next page viewed, and at most 30 minutes, so a tab left open doesn't inflate it
  • Downloads aren't tracked on their own: add supr-goal to a download link to count it
  • Outbound clicks aren't recorded when the script has supr-outbound="false"

Questions, answered.

What is an entry page?

The first page of a visit. The Entry page tab ranks them by visitors, with each one's bounce rate, visit duration, conversion rate and revenue in its details.

How is time on page measured?

From a page view to the next one in the same session; for a session's last page, up to its last heartbeat, which the script sends every 30 seconds while the tab is visible and in use. One view counts at most 30 minutes.

Can I see revenue by page?

Yes. A page's revenue is the payments of visitors who viewed it before paying, so a pricing page or a blog post shows the sales it led to.

Are clicks on outbound links tracked?

Yes, with no code: clicks on links to other websites show in the Exit link tab. Add supr-outbound="false" to the script to stop it.

Can I see pages across several domains?

Yes. The Hostname tab lists every hostname sending data to the website, and the Pages report can show pages by URL, hostname included. See cross-domain tracking.

See it on your own website.

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